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Profile

In publication since 1988, Sidelines is devoted to the people and personalities that make the horse world exciting. Based in the winter capital of show jumping, polo and dressage, Sidelines is nestled firmly in the heart of the horse world. During summer circuits Sidelines follows its readers as they travel the country. Sidelines is a media partner of the American Grand Prix Association (AGA), the Winter Equestrian Festival (WEF), and Horse Shows In The Sun (HITS).

Regular departments and features in Sidelines include: Gossip from the show grounds and polo fields, rider/trainer/player profiles and interviews, horse show/event briefs, and contributions from regular columnists. Sidelines also contains several service directories and photo classified section. In addition, effective in 2006, Sidelines added Eventing to it's distribution and editorial roster.

Sidelines has a circulation of 23,000 yearly, primarily in the U.S. but also in Canada.
Copies are sold and distributed via:

  • Paid subscriptions
  • Major horse shows, events and polo matches
  • Book stores (Barnes &Noble and Hastings)
  • Tack stores
  • Local Wellington retailers/restaurants

No other publication is in the middle of the action like Sidelines, and with a highly targeted readership of 1,300,000, no other publication can reach the affluent demographics Sidelines serves. A specialty magazine as well as a spectator friendly one, Sidelines is where interested horse people turn to find out what's happening and who's making it happen.


Subscribe for just $29.95 or $10 for online viewing!